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Point of view on digital transformation, future proof operating models, passenger experience and more.

Digital Strategy & Transformation

Welcome aboard. Five wishes for the new leaders in ferry transformation

The ferry industry is having a new leader autumn. Five wishes for the people walking into old booking systems, untouched terminal software and boards that spent the summer reading about AI.

13 October 2026 · 5 min read

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Earlier writing

Written before Hafring was founded.

The future of ferry ports: The smart ferry port visionCONCEPT PAPER · Nortal
Smart port in actionARTICLE · Nortal
Smart port solution — overviewWEBINAR · Nortal
Waves of innovation: maturity model for ferry portsFRAMEWORK · Nortal
Identify as smartARTICLE · BALTIC TRANSPORT JOURNAL
Helping the winners of the futureARTICLE · BALTIC TRANSPORT JOURNAL
Maximising efficiency in RoPax and RoRo portsWEBINAR · Nortal
What about RoRo terminal digitalisation?ARTICLE · Nortal
The world's best smart port is in TallinnPODCAST (IN ESTONIAN) · Algorütm

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