Services
Advisory built around the decisions that matter most.
Hafring works with ferry operators, ports, and technology providers across the full digitalisation journey, from strategy through to delivery. Every engagement is senior-led, tech-agnostic, and scoped to your actual problem.
01 / 06
Digitalisation Strategy
The starting point for operators who know they need to move but aren't sure where.
We map your current digital maturity, identify the highest-value opportunities, and build a prioritised roadmap (one that reflects your operational reality, not a vendor's product catalogue).
- Diagnostic of current digital estate and capability gaps
- Target operating model and reference architecture
- Phased investment roadmap with sequenced trade-offs
- Executive KPI framework and reporting cadence
- Board-ready business case and narrative
02 / 06
Smart Port Concept
An independent, evidence-led feasibility study to test smart port concepts before you commit capital.
We assess site readiness, stakeholder needs and technology fit, then build a phased business case that protects capital and de-risks implementation.
- Stakeholder mapping across authority, terminal and tenants
- Site, traffic and energy baseline assessment
- Technology shortlist and vendor landscape scan
- Quantified business case with sensitivity analysis
- Funding and procurement route recommendations
03 / 06
Resilience Advisory
We pressure-test how your operation absorbs disruption (cyber, supply, weather, people) and where to invest first.
We map your operational and cyber dependencies, test response readiness, and prioritise investments that make the whole system more robust.
- Operational and cyber risk review across ship and shore
- NIS2 gap assessment & compliance roadmap
- Continuity and incident playbooks for crew and HQ
- Executive tabletop exercises with realistic scenarios
- Prioritised remediation roadmap with owners
04 / 06
Technology Selection
Vendor selection rooted in real workflows, not feature checklists, so you buy what your operation will actually use.
We translate frontline workflows into clear requirements, evaluate vendors against reality, and support you through negotiation and onboarding.
- Requirements gathered from operators, not slide decks
- Market scan and tightly scoped vendor longlist
- Structured evaluation against weighted criteria
- Reference calls and proof-of-value design
- Commercial and contractual negotiation support
05 / 06
User Experience & Revenue Digitalisation
From booking to disembarkation: we connect the dots that lift satisfaction and ancillary revenue together.
We help operators design and deliver the full digital journey: for passengers, cargo customers, and crew alike. From first booking to onboard experience to port departure, every touchpoint is an opportunity to generate revenue, reduce friction, and build loyalty.
- End-to-end journey mapping across ship and shore
- Corporate client & freight customer portals
- Onboard digital services & retail revenue
- CRM, loyalty and data foundations roadmap
- Measurement framework tied to commercial KPIs
06 / 06
Programme Management & Change
Selecting the right technology is the easy part. Making it stick is harder.
We provide senior programme management for complex digitalisation projects, keeping delivery on track, managing vendors, and ensuring your organisation actually adopts what gets built.
- Senior programme director embedded in your org
- Multi-vendor orchestration and accountability
- Risk, dependency and benefits management
- Stakeholder engagement across crew, shore and board
- Change adoption that survives the go-live
Get in touch
Which decision is on your desk right now?
Most good projects start with a conversation. Tell us what you're dealing with and we'll tell you whether we can help.