Services
Advisory built around the decisions that matter most.
Hafring works with ferry operators, ports, and technology providers across the full digitalisation journey — from strategy through to delivery. Every engagement is senior-led, tech-agnostic, and scoped to your actual problem.
01 / 06
Digitalisation Strategy
The starting point for operators who know they need to move but aren't sure where.
We map your current digital maturity, identify the highest-value opportunities, and build a prioritised roadmap — one that reflects your operational reality, not a vendor's product catalogue.
- Diagnostic of current digital estate and capability gaps
- Target operating model and reference architecture
- Phased investment roadmap with sequenced trade-offs
- Executive KPI framework and reporting cadence
- Board-ready business case and narrative
02 / 06
Smart Port Concept
An independent, evidence-led feasibility study to test smart port concepts before you commit capital.
We assess site readiness, stakeholder needs and technology fit, then build a phased business case that protects capital and de-risks implementation.
- Stakeholder mapping across authority, terminal and tenants
- Site, traffic and energy baseline assessment
- Technology shortlist and vendor landscape scan
- Quantified business case with sensitivity analysis
- Funding and procurement route recommendations
03 / 06
Resilience Advisory
We pressure-test how your operation absorbs disruption — cyber, supply, weather, people — and where to invest first.
We map your operational and cyber dependencies, test response readiness, and prioritise investments that make the whole system more robust.
- Operational and cyber risk review across ship and shore
- NIS2 gap assessment & compliance roadmap
- Continuity and incident playbooks for crew and HQ
- Executive tabletop exercises with realistic scenarios
- Prioritised remediation roadmap with owners
04 / 06
Technology Selection
Vendor selection rooted in real workflows, not feature checklists — so you buy what your operation will actually use.
We translate frontline workflows into clear requirements, evaluate vendors against reality, and support you through negotiation and onboarding.
- Requirements gathered from operators, not slide decks
- Market scan and tightly scoped vendor longlist
- Structured evaluation against weighted criteria
- Reference calls and proof-of-value design
- Commercial and contractual negotiation support
05 / 06
User Experience & Revenue Digitalisation
From booking to disembarkation — we connect the dots that lift satisfaction and ancillary revenue together.
We help operators design and deliver the full digital journey — for passengers, cargo customers, and crew alike. From first booking to onboard experience to port departure, every touchpoint is an opportunity to generate revenue, reduce friction, and build loyalty.
- End-to-end journey mapping across ship and shore
- Corporate client & freight customer portals
- Onboard digital services & retail revenue
- CRM, loyalty and data foundations roadmap
- Measurement framework tied to commercial KPIs
06 / 06
Programme Management & Change
Selecting the right technology is the easy part. Making it stick is harder.
We provide senior programme management for complex digitalisation projects — keeping delivery on track, managing vendors, and ensuring your organisation actually adopts what gets built.
- Senior programme director embedded in your org
- Multi-vendor orchestration and accountability
- Risk, dependency and benefits management
- Stakeholder engagement across crew, shore and board
- Change adoption that survives the go-live
Get in touch
Which decision is on your desk right now?
Most good projects start with a conversation. Tell us what you're dealing with and we'll tell you whether we can help.